Seminar on Marketing Books Online (fwd)

[Peter Verheyen <pdverhey@xxxxxxxxxxxxxx>]

Contact: Karin Taylor, Director, SPC
=09(212) 764-7021

SMALL PRESS CENTER TO OFFER SEMINAR=20
ON MARKETING BOOKS ONLINE

=09To help meet the need for up-to-the-minute information on how to promote
books on the Internet, the Small Press Center will sponsor a workshop as pa=
rt
of New York is Book Country on Thursday, September 24th from 5:30 till 7:00=
 pm
titled =93Strategies for Marketing Books on the Internet.=94  Led by Doris =
Booth,
Editor-in-Chief of the website Authorlink!, the session will be tailored fo=
r
writers, small press publishers, and members of the general public, and wil=
l
show how to use the Internet as a powerful marketing tool in assessing dema=
nd
and in getting book titles seen and sold in the current competitive
marketplace.
=09Demonstrations and discussions will cover:
=B7 the hard realities of what online marketing can and cannot accomplish
=B7 using the Internet to develop the most marketable book subjects
=B7 exploring the potential of online writing services, bookseller sites, a=
nd
publicity outlets.

=09A host of related topics will also be presented, among them: clear
definitions of electronic publishing and electronic marketing; state-of-the=
-
art news of on-demand printing; proven ways to reach targeted market niches=
;
methods of creating strong marketing plans for Internet use; and many more.

=09The workshop will be held at the Small Press Center, 20 West 44th Street=
, in
Manhattan.  It is free to members.  A $10.00 admission charge applies for t=
he
public.  Please call (212) 764-7021 for reservations.  This event will be h=
eld
in conjunction with the 20th-anniversary celebration of New York is Book
Country, the citywide bookfest which has been extended to five days, Septem=
ber
23-27.

AuthorLink! in an online information service (www.authorlink.com) for edito=
rs,
literary agents and writers.  The service features major publishing industr=
y
news, and markets ready-to-publish manuscripts to editors and agents. Befor=
e
founding Authorlink, Ms. Booth was an award-winning newspaper editor for
eleven years.  She previously owned an advertising and marketing firm which
served publishers and number of fortune 1000 companies.